# Burberry swings to profit as sales rise across China and the Americas

- URL: https://talkfuse.com/story/burberry-returns-to-profit-as-sales-soar-from-85-socks-to-9000-bags/
- Published: 2026-11-12T11:03:56+00:00
- Updated: 2026-11-12T11:32:23+00:00
- Original publisher: The Guardian (publisher lean: Left)
- Original article: https://www.theguardian.com/business/2026/nov/12/burberry-profit-sales-socks-bags-china-us
- Topics: Americas, Asia, Business, Companies, Politics, UK, World

## Key points

- Burberry made a £19m pre-tax profit after a £48m loss.
- Sales rose 6% to £1.1bn.
- China and the Americas led regional growth.

## Summary

Burberry returned to profit in the six months to 26 September, with its back-to-basics strategy helping sales grow despite a difficult luxury market. The results matter because they suggest the British brand’s focus on a broader range of prices and locally tailored marketing is attracting shoppers as some luxury customers grow cautious about spending.

The company reported a pre-tax profit of £19m, compared with a £48m loss a year earlier, while sales rose to £1.1bn. Sales increased 15% in China and 14% in the Americas, but fell 1% in Europe and the Middle East, partly because of the Iran war; overall growth was 6%. Popular products included lightweight jackets, raincoats and Cotswold leather bags, alongside items ranging from £85 socks to leather bags costing more than £9,000.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.