Meta has introduced Muse Image, an artificial intelligence system that creates photos by accessing public Instagram accounts, requiring users to manually block the feature if they wish to prevent their images being used in AI-generated content. Currently operating on an opt-out basis, the tool affects most public account holders, though private accounts and users under 18 are automatically protected.

The Creative Artists Agency, representing major entertainment figures, has publicly objected to Meta's approach and called for an opt-in model where creators retain default control and must voluntarily authorise AI usage of their likenesses. CAA's statement stressed that content creators deserve decision-making authority over their own images and that platforms should implement protection as standard rather than exception, requiring transparent disclosure, straightforward removal processes for misuse, and genuine informed consent before third parties employ any person's image in AI applications.