# Caitlin Clark signs as first-ever brand partner with Dick’s and Foot Locker

- URL: https://talkfuse.com/story/caitlin-clark-signs-as-first-ever-brand-partner-with-dicks-and-foot-locker/
- Published: 2026-11-04T15:00:01+00:00
- Updated: 2026-11-05T08:57:48+00:00
- Original publisher: CNBC (publisher lean: Centre)
- Original article: https://www.cnbc.com/2026/11/04/caitlin-clark-signs-as-first-brand-partner-with-dicks-foot-locker-.html
- Topics: Business

## Key points

- Clark is the first brand partner for Dick’s and Foot Locker.
- The deal is their first joint athlete partnership under Dick’s Inc.
- She ranks 15th among the world’s most marketable athletes.

## Summary

Caitlin Clark has become the first brand partner for both Dick’s Sporting Goods and Foot Locker, in a joint deal that is also the first athlete partnership between the companies under Dick’s Inc. The move gives the retailers a new way to connect with basketball fans through one of the WNBA’s most prominent players.

Clark said the partnership felt like a full-circle moment because Dick’s was a regular stop before sports seasons when she was growing up. The companies have previously used athletes in campaigns and events, but had not partnered with one at brand level. Clark is ranked the WNBA’s most marketable player and 15th worldwide, and also has endorsement deals with Nike, Wilson, Gatorade, State Farm and Panini.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.