# Call of Duty promises a return to form – but can it compete with GTA?

- URL: https://talkfuse.com/story/call-of-duty-promises-a-return-to-form-but-can-it-compete-with-gta/
- Published: 2026-10-23T08:27:21+00:00
- Updated: 2026-10-23T09:11:20+00:00
- Original publisher: BBC Entertainment (publisher lean: Centre)
- Original article: https://www.bbc.co.uk/news/articles/cm369kkg92x6o?at_medium=RSS&at_campaign=rss
- Topics: Entertainment, Gaming

## Key points

- Modern Warfare 4 aims to win back Call of Duty players.
- Black Ops 7 fell to seventh in US sales.
- Activision sees GTA 6 as a chance to grow gaming audiences.

## Summary

Call of Duty returns with Modern Warfare 4 after last year’s release fell short of expectations, lost ground in sales charts and drew criticism from players. Activision says it has listened to fans and wants the new game to restore the series’ reputation, while facing a crowded market and the imminent launch of Grand Theft Auto 6.

Black Ops 7 ranked seventh in US sales and eighth in the UK; its availability on Xbox Game Pass, as well as competition from Battlefield 6 and Arc Raiders, may have affected its performance. Modern Warfare 4 lets players switch off cosmetic character skins that proved unpopular, and its story depicts a North Korean invasion of South Korea. Marketing chief Tyler Bahl describes GTA 6’s arrival as a chance to bring more people back to console gaming, where they might play both titles.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.