Christopher Nolan's "The Odyssey" achieved a milestone as the first feature film shot entirely on IMAX 70mm cameras, demonstrating strong audience demand for large-format cinematography with $650 million in global earnings and $140 million specifically from IMAX screenings. However, the production revealed formidable financial and technical obstacles: the $250 million budget allocated roughly $3 million for film stock alone, whilst individual film prints cost $50,000 to produce. Operating IMAX equipment also presents practical challenges due to the cameras' size, noise levels, and complex processing requirements.

The success has prompted industry speculation about whether other major directors might pursue full IMAX production, though most remain hesitant. Denis Villeneuve experimented with IMAX 70mm cinematography in "Dune: Part Three" and indicated interest in future use, whilst Ryan Coogler incorporated IMAX sequences in "Sinners" and will employ 70mm for "Black Panther 3," making it Marvel's first film shot in large format. IMAX representatives claim they have sufficient equipment and technical resources to support interested filmmakers, yet the substantial costs and operational demands suggest few directors will attempt the format on a comprehensive scale.