Meta unveiled its Muse AI agent at its annual Connect event, signalling a push to bring AI features to consumers as rivals OpenAI and Anthropic increasingly target business users. That strategy could suit Meta, whose social platforms are already part of many people’s daily lives, but questions remain over whether Muse offers lasting value and whether users will trust the company with sensitive personal information.

On the Equity podcast, reporter Sean O’Kane said Muse found him unclaimed money, but felt more like a party trick than a reason to keep using it. The article highlights a tension between Meta’s consumer reach and its advertising business: the company may argue that personal data helps make adverts more relevant, while users may be wary of sharing more with it. The provided article text ends partway through the podcast discussion.