# Can the Epic Games Store turn things around? ‘I don’t see how they can recover at this point,’ says Newzoo analyst

- URL: https://talkfuse.com/story/can-the-epic-games-store-turn-things-around-i-dont-see-how-they-can-recover-at-this-point-says-newzoo-analyst/
- Published: 2026-08-23T20:01:19+00:00
- Updated: 2026-08-24T02:18:39+00:00
- Original publisher: PC Gamer
- Original article: https://www.pcgamer.com/gaming-industry/can-the-epic-games-store-turn-things-around-i-dont-see-how-they-can-recover-at-this-point-says-newzoo-analyst/
- Topics: Gaming

## Key points

- Epic Games Store to get faster launcher and redesigned interface
- Analysts doubt this can close the gap with Steam
- Newzoo says Steam's dominance is now a structural, not just quality, edge

## Summary

Epic Games has confirmed a planned overhaul of its digital storefront, promising a faster launcher, improved navigation, personalised recommendations and easier access to patch notes, as part of its long-running effort to compete with Steam on PC. However, industry analysts remain sceptical that interface improvements alone can meaningfully shift the competitive balance, arguing that Valve's lead has become too entrenched to challenge through such changes.

Emmanuel Rosier, director of market intelligence at Newzoo, said Steam's dominance now functions as a structural advantage rather than merely a product-quality edge, making it extremely difficult for any rival to reclaim significant market share. He noted that Epic's longstanding strategy of giving away free games to drive logins and engagement has done little to convert users into regular paying customers, with some analysts concluding that the Epic Games Store's position is now effectively unrecoverable regardless of the redesign.

## Coverage

- [PC Gamer: Can the Epic Games Store turn things around? ‘I don’t see how they can recover at this point,’ says Newzoo analyst](https://www.pcgamer.com/gaming-industry/can-the-epic-games-store-turn-things-around-i-dont-see-how-they-can-recover-at-this-point-says-newzoo-analyst/)
- [Eurogamer: Epic Games Store overhaul might be "too little, too late", says Newzoo analyst](https://www.eurogamer.net/epic-games-store-recovery-newzoo-analyst-steam-fortnite)
- [Destructoid: The Epic Games Store is definitely not dying, says Epic—what’s your take?](https://www.destructoid.com/the-epic-games-store-is-definitely-not-dying-says-epic-whats-your-take/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.