Capitol Music Group CEO Tom March on the ‘Incredible’ Sienna Spiro, Breaking Sam Fender in the U.S. & More
Capitol Music Group chairman/CEO Tom March discusses a strong run of form for the label in an interview, highlighting rising British singer-songwriter Sienna Spiro and his history with Sam Fender, whom he signed while at Polydor in the UK. The interview matters as it offers insight into how one of the major label groups under Universal Music Group is growing its market share and roster through a mix of established stars, breakout newcomers and executive strategy since March took charge in February 2024.
Among the details discussed: Spiro's debut album Visitor reached No. 9 on the Billboard 200, with single "Die on This Hill" hitting No. 19 on the Hot 100, while Fender's duet with Olivia Dean, "Rein Me In," has broken the record for most weeks at No. 1 on the UK Official Singles Chart, now standing at 21 weeks. March also notes other successes including Paul McCartney's first Mercury Prize nomination, Doechii and Leon Thomas featuring on the Obamas' summer playlist, and Capitol's market share rising from 4.40% at the end of 2025 to 4.78% as of 6 August, according to Luminate. He also touches on the division of duties with CMG president Lilia Parsa, who leads A&R.
- Capitol Music Group CEO Tom March discusses label's recent successes in interview.
- Sienna Spiro's debut album hit No. 9 on Billboard 200.
- Sam Fender's "Rein Me In" sets UK chart longevity record at 21 weeks.