Capitol Music Group CEO Tom March on the ‘Incredible’ Sienna Spiro, Breaking Sam Fender in the U.S. & More
Capitol Music Group chairman/CEO Tom March discusses a strong run of form for the label in an interview, highlighting rising British singer-songwriter Sienna Spiro and his history with Sam Fender, whom he signed while at Polydor in the UK. The interview matters as it offers insight into how one of the major label groups under Universal Music Group is growing its market share and roster through a mix of established stars, breakout newcomers and executive strategy since March took charge in February 2024.
Among the details discussed: Spiro's debut album Visitor reached No. 9 on the Billboard 200, with single "Die on This Hill" hitting No. 19 on the Hot 100, while Fender's duet with Olivia Dean, "Rein Me In," has broken the record for most weeks at No. 1 on the UK Official Singles Chart, now standing at 21 weeks. March also notes other successes including Paul McCartney's first Mercury Prize nomination, Doechii and Leon Thomas featuring on the Obamas' summer playlist, and Capitol's market share rising from 4.40% at the end of 2025 to 4.78% as of 6 August, according to Luminate. He also touches on the division of duties with CMG president Lilia Parsa, who leads A&R.
- Capitol Music Group CEO Tom March discusses label's recent successes in interview.
- Sienna Spiro's debut album hit No. 9 on Billboard 200.
- Sam Fender's "Rein Me In" sets UK chart longevity record at 21 weeks.
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Capitol Music Group (CMG) is a major record company group owned by Universal Music Group. Its chairman and chief executive, Tom March, took charge in February 2024; CMG president Lilia Parsa leads its work finding and developing artists.
The story centres on how a record label builds its roster and reaches listeners, from new acts such as British singer-songwriter Sienna Spiro to established performers. March previously signed Sam Fender at Polydor, another Universal label, and discusses Capitol’s work in the United States as well as its artists’ success in Britain.
Labels compete for listeners and chart positions, and their share of music consumption is one measure of their standing. Capitol’s fortunes matter to artists seeking support and to Universal, one of the world’s largest music companies, as it tries to grow its business.