# Caviar is selling a ridiculous Lionel Messi-themed Galaxy Z Fold 8 Ultra a week before its official unveiling

- URL: https://talkfuse.com/story/caviar-is-selling-a-ridiculous-lionel-messi-themed-galaxy-z-fold-8-ultra-a-week-before-its-official-unveiling/
- Published: 2026-07-17T14:58:39+00:00
- Updated: 2026-07-22T16:14:48+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2217484/caviar-lionel-messi-samsung-galaxy-z-fold-8-ultra/
- Topics: Americas, World

## Key points

- Caviar sells a $13,130 Messi-themed Galaxy Z Fold 8 Ultra pre-launch.
- Only 19 units made, featuring gold plating and enamel artwork.
- Listing hints Samsung will launch both standard and Ultra Z Fold 8 models.

## Summary

Luxury phone customiser Caviar is selling a Lionel Messi-themed version of Samsung's unannounced Galaxy Z Fold 8 Ultra, nearly a week before Samsung's official Unpacked launch event. The listing is notable both for its extravagance and because it inadvertently reveals a few details about Samsung's next foldable ahead of the formal reveal, including that the device will carry an "Ultra" name distinct from a rumoured standard Z Fold 8 model.

The custom handset features hand-crafted cloisonné enamel artwork of Messi in Argentina's national colours, 24-karat gold plating, a FIFA World Cup badge marking Argentina's 2022 win, the Adidas logo and a bespoke royal-blue box, priced at $13,130 for one of just 19 units. Caviar's listing also indicates 256GB base storage with 512GB and 1TB options, and suggests the Ultra model resembles last year's Z Fold 7 in design, while a separate, wider standard Z Fold 8 is expected to offer a better aspect ratio for video viewing. Caviar says production only begins after full payment, meaning buyers could face a long wait for their gold-plated handset.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.