# Charli xcx plays film director in new Camera video

- URL: https://talkfuse.com/story/charli-xcx-directs-the-action-in-camera-music-video-starring-vincent-cassel/
- Published: 2026-07-22T08:32:08+00:00
- Updated: 2026-07-22T14:48:18+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/music/pop/charli-xcx-camera-video-vincent-cassel-1236299868/
- Topics: Celebrity, Entertainment, Music, UK, World

## Key points

- Charli xcx released "Camera," her fourth single from Music, Fashion, Film
- Video, directed by Aidan Zamiri, stars actor Vincent Cassel
- Album out 24 July, ahead of her film role and September tour

## Summary

Charli xcx has released the music video for "Camera," the fourth and final single from her forthcoming album Music, Fashion, Film, arriving as a black-and-white clip in which she plays a film director on set. Directed by Aidan Zamiri, the video features French actor Vincent Cassel and completes the singles rollout for the album, which had already teased the song through recent underplay shows in New York and London.

In the video, Charli barks orders at cast and crew while Cassel's character takes fake gunshots to the chest, blood dripping from his mouth. Lyrically, the track sees her declare she is tired of a monotonous routine, singing "I don't feel embarrassed even if I suck / I'm always craving an experience that feels dangerous." The 11-track Music, Fashion, Film, which also features an appearance from director David Cronenberg, was released on Friday (24 July), preceding Charli's film role in I Want Your Sex, out 31 July, and her North American arena tour beginning in Philadelphia on 11 September.

## Coverage

- [Billboard: Charli xcx plays film director in new Camera video](https://www.billboard.com/music/pop/charli-xcx-camera-video-vincent-cassel-1236299868/)
- [Rolling Stone: Charli XCX Keeps the ‘Camera’ Rolling on Vincent Cassel in New Video](https://www.rollingstone.com/music/music-news/charli-xcx-vincent-cassel-camera-music-video-1235596723/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.