ChatGPT adds a virtual fitting feature for clothes found in chats

OpenAI has added a virtual try-on feature to ChatGPT, letting users generate images of themselves wearing clothes they find in chats or upload as screenshots. The feature expands ChatGPT’s shopping tools and signals the company’s continued interest in making shopping part of the service.

Users tap a clothing item, choose “Try on” and upload a selfie and a full-body photo; OpenAI says the images are made with its ChatGPT Images 2.5 model, released in September. Users can also save products to the app’s Library. Images uploaded from personal accounts may be used to train models by default unless users opt out. OpenAI also earns from some purchases made through Instant Checkout and offers in-chat advertising, though the article says these streams appear small compared with the cost of running and training its AI.