# Chelsea target Christmas shoppers with Covent Garden pop-up

- URL: https://talkfuse.com/story/chelsea-target-christmas-shoppers-with-covent-garden-pop-up/
- Published: 2026-11-13T16:55:12+00:00
- Updated: 2026-11-13T17:28:12+00:00
- Original publisher: City AM (publisher lean: Right)
- Original article: https://www.cityam.com/chelsea-target-christmas-shoppers-with-covent-garden-pop-up/
- Topics: Business, Football, Markets, Sport

## Key points

- Chelsea’s Covent Garden shop is open until 21 December.
- It sells club merchandise and festive gifts.
- Some sales will support London loneliness charities.

## Summary

Chelsea has opened a seasonal pop-up shop on Monmouth Street in Covent Garden, aiming to reach Christmas shoppers and visitors. The move gives the club a central London retail presence alongside Liverpool and Paris Saint-Germain.

The shop sells replica kits, festive clothing and gifts, and is open daily until 21 December. It follows the launch of Chelsea’s retro-inspired “That’s Proper Chels” Christmas range; a share of sales will support work to tackle loneliness in London through the Chelsea Foundation and partner charities. PSG opened its Oxford Street shop in 2023, while Liverpool opened one there in May.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.