Chris Lee has left Authentic Talent and Literary Management after eight years to establish Juniper Rose Management, a boutique firm named after his two daughters’ middle names. The move allows Lee to continue representing film and television actors while broadening his work with writers, directors and digital creators, reflecting a growing focus on multi-platform storytelling representation.

Lee is bringing clients including Noah Sosnowski, Phinehas Yoon, Iantha Richardson, Kristian Ventura, Vincent Rodriguez III, Cathy Ang and Mark Labella. Before Authentic, he was a partner at East West Artists; the San Diego native and US Navy veteran has also worked with performers including Simu Liu, Ke Huy Quan and Olivia Liang.