# Cinetic Launches Vertical Leap, Investment Vehicle & Producing Pathway For Pro Athletes — Zurich Summit

- URL: https://talkfuse.com/story/cinetic-launches-vertical-leap-investment-vehicle-producing-pathway-for-pro-athletes-zurich-summit/
- Published: 2026-09-26T10:41:39+00:00
- Updated: 2026-09-26T11:24:12+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/09/cinetic-launches-vertical-leap-pathway-pro-athletes-1237114425/
- Topics: Business, Companies, Entertainment, Film, Football, Geopolitics, Politics, Sport

## Key points

- Cinetic launches an athlete-focused documentary investment programme.
- Membership costs $25,000 annually and includes 10 vetted project pitches.
- The initiative aims to support athletes’ post-sport production careers.

## Summary

Cinetic Media has launched Vertical Leap, an investment and producing programme designed to help professional athletes enter documentary filmmaking. Members will receive access to Cinetic’s projects, creative discussions and industry mentoring, with the longer-term aim of developing production careers beyond sport.

Membership costs $25,000 a year and includes pitches for at least 10 documentaries from established directors and producers, with opportunities to invest in further projects. Cinetic has enrolled 10 prominent athletes and plans to expand to 50 current and former players; demand is strongest among NFL and NBA athletes, while three Michigan footballers are reportedly combining NIL income to join.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.