# Claims about GTA 6 pre-orders are incorrect and “absurd”, analyst firm says, but it’s still had the “strongest pre-order campaign ever recorded”

- URL: https://talkfuse.com/story/claims-about-gta-6-pre-orders-are-incorrect-and-absurd-analyst-firm-says-but-its-still-had-the-strongest-pre-order-campaign-ever-recorded/
- Published: 2026-07-17T13:06:16+00:00
- Updated: 2026-07-23T04:14:46+00:00
- Original publisher: Eurogamer
- Original article: https://www.eurogamer.net/gta-6-pre-order-numbers-record
- Topics: Business, Celebrity, Companies, Entertainment, Gaming, GTA 6

## Key points

- Newzoo disputes claims GTA 6 pre-orders have topped $1bn already
- Real data shows $180m in digital pre-orders across US/Europe in late June
- Newzoo predicts $3.25bn-$5.2bn in week-one launch revenue come November

## Summary

Analyst firm Newzoo has pushed back on viral social media claims that GTA 6 pre-orders have already exceeded $1bn, calling the figure "absurd" and impossible given typical pre-order patterns some 21 weeks before launch. The clarification matters because it corrects an inflated narrative while still confirming that Rockstar's forthcoming sandbox game is on track to set a genuine record for pre-order performance, underlining the sheer scale of anticipation ahead of its release.

According to Newzoo's actual data, players spent around $180m on digital pre-orders across the US and Europe in the final week of June, which the firm projects translates to roughly $260m in global first-week revenue once other regions are included. Extrapolating from these figures and GTA 5's historical sales distribution, Newzoo estimates GTA 6 could ultimately generate between $3.25bn and $5.2bn in its launch week, with a central estimate of about $4.5bn from around 51m units sold – potentially surpassing GTA 5's famous $1bn-in-three-days haul from 2014. The game launches on PS5 and Xbox Series X/S on 19th November, with no PC version or physical copies available at launch.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.