# Coca-Cola CEO says Diet Coke is back, takes on ‘fridge cigarette’ moniker

- URL: https://talkfuse.com/story/coca-cola-ceo-says-diet-coke-is-back-takes-on-fridge-cigarette-moniker/
- Published: 2026-11-01T22:23:39+00:00
- Updated: 2026-11-02T01:20:50+00:00
- Original publisher: Fox News (publisher lean: Far right)
- Original article: https://www.foxnews.com/food-drink/coca-cola-says-diet-coke-back-takes-fridge-cigarette-moniker
- Topics: Art, Business, Companies, Culture, Fitness, Health, World

## Key points

- Coca-Cola’s CEO says consumers can use the “fridge cigarette” nickname.
- Diet Coke and Coca-Cola Light volume rose 6% in the third quarter.
- Experts differ on the drink’s sensory appeal and potential risks.

## Summary

Coca-Cola chief executive Henrique Braun has responded to Diet Coke’s viral “fridge cigarette” nickname, saying consumers can call the drink what they like. He stressed that the company presents it as a good-tasting product, while the nickname has drawn attention to the drink’s sensory appeal and how people use it.

Coca-Cola’s latest quarterly figures show global sales volume for Diet Coke and Coca-Cola Light rose 6% in the third quarter of 2026, after growth of 6% in the first quarter and 7% in the second; volumes were flat in 2025. A psychotherapist said the drink’s fizz, coldness and sound can offer quick relief, while cautioning that relying on it to manage stress may reinforce dependency. A naturopathic doctor also raised concerns about artificial sweeteners, though those claims are presented as her view.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.