# Coles’ big gamble on Every Day Price program to win back Aussies – as stock plunges amid inflation battle stretching household budgets

- URL: https://talkfuse.com/story/coles-big-gamble-on-every-day-price-program-to-win-back-aussies-as-stock-plunges-amid-inflation-battle-stretching-household-budgets/
- Published: 2026-11-02T13:48:54+00:00
- Updated: 2026-11-02T14:03:33+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16258211/Coles-Day-Price-program-Woolworths-Aldi.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Business, Economy, Markets, World

## Key points

- Coles is reviving six-month price locks to attract budget-conscious shoppers.
- Its shares fell 7.7 per cent on Friday.
- The move replaces a promotion criticised in an ACCC case.

## Summary

Coles is bringing back its Every Day Price programme as it tries to win back shoppers who are increasingly comparing prices and splitting their spending across retailers. The move means locking in lower prices on thousands of products for at least six months, accepting a short-term hit to profits in the hope of building customer loyalty.

Chief executive Leah Weckert said in-store sales momentum was a concern despite strong online growth, as Coles faces promotions from Woolworths and competition from Aldi, Chemist Warehouse and Amazon. Coles shares fell 7.7 per cent to $21.66 on Friday, their weakest level since March 2020, and closed at $21.28 on Monday; higher fuel costs also weighed on the business. The new programme replaces the Down, Down promotion, which followed an ACCC case over claims that prices were raised before discounts were advertised. Coles reported group sales of $11.2 billion, up 2.2 per cent, in the 13 weeks to 27 September.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.