“Cookie Queens” follows four Girl Scouts competing to meet ambitious cookie-sales targets during the annual six-week selling season, presenting the activity as a training ground for young entrepreneurs. Variety’s critic finds the documentary too narrowly focused and reality-show-like, arguing that it offers little broader insight into the Girl Scout Cookie phenomenon or its cultural history.

The film says Girl Scouts sell more than $800 million of cookies each year. Its subjects include 12-year-old Olive, aiming to sell 8,000 boxes; five-year-old Ara, a diabetic but highly numerical seller; and eight-year-old Shannon Elizabeth, targeting 2,750 boxes amid concerns that demand fades after the third week. The review notes that the cookies began as a First World War fundraising effort, but says the documentary does not explore that history.