Westside Cowboy, a rising indie-rock band from Manchester, have released their debut album, It Goes On, alongside a UK record-shop tour. The article presents the album as a significant step forward for a group whose rapid ascent has made them one of Britain’s most closely watched new guitar bands.

The band formed at the Royal Northern College of Music and released its first single in late 2024, before winning Glastonbury’s 2025 Emerging Talent Competition and later supporting Geese in Europe. Their sound combines immediate hooks and emotional songwriting with British and American influences, a blend they call “Britainicana”, shaped by members growing up in rural Shropshire while absorbing US music and culture.