# Daddy Yankee Partners with aTwist and Visa for Original Microseries to Promote His Album ‘La Postal’

- URL: https://talkfuse.com/story/daddy-yankee-partners-with-atwist-and-visa-for-original-microseries-to-promote-his-album-la-postal/
- Published: 2026-11-02T16:00:00+00:00
- Updated: 2026-11-02T16:30:13+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/music/news/daddy-yankee-la-postal-atwist-visa-youtube-microseries-1236936398/
- Topics: Art, Celebrity, Culture, Entertainment, Film, Music, Trending, TV, Weird & Viral

## Key points

- Daddy Yankee’s new album gets a Puerto Rico-set microseries.
- “La Postal” was released on 30 October.
- The series launches on YouTube and aTwist on 3 November.

## Summary

Daddy Yankee is partnering with vertical media studio aTwist and Visa on “La Postal: Written in the Dance”, a microseries designed to extend the world of his album “La Postal”. The project brings his music into a scripted story and gives Visa a way to connect with fans through entertainment and culture.

The series launches on 3 November on Daddy Yankee’s YouTube channel and aTwist, following the album’s release on 30 October. Filmed in Puerto Rico, it centres on a dance competition in which two former lovers find themselves on rival crews. aTwist will also offer exclusive behind-the-scenes material, including an interview with Daddy Yankee.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.