Dave Filoni, newly appointed co-president of Lucasfilm, has outlined a strategy centred on serving the franchise's fractured fan base across multiple generations. He identified original trilogy, prequel, sequel, animated, and expanded universe communities as distinct groups with separate interests, whilst stressing the importance of uniting them through their common attachment to Star Wars.

Lucasfilm's current slate demonstrates this approach in practice. The Mandalorian and Grogu blends family storytelling with original trilogy sensibilities; Ahsoka targets prequel-era and Clone Wars enthusiasts; and projects including anime offerings like The Ninth Jedi, Maul – Shadow Lord, and prestige drama Andor each capture specific audience segments. Theme parks are positioned as convergence spaces where these communities can coexist, reinforcing the franchise's breadth.