DIRECTV has launched a promotional campaign offering new subscribers several months of free premium add-ons, aiming to highlight the breadth of channels and streaming services bundled into its Signature Package plans. The offer targets both new customers weighing which tier to choose and existing subscribers deciding whether extra add-ons are worth paying for once trial periods end.

New subscribers to the ENTERTAINMENT, CHOICE or ULTIMATE packages can claim three months of HBO Max, Cinemax, Paramount+ with Showtime, STARZ and MGM+ at no extra cost, described as a $185 value, with the option to cancel any add-on within that window. Separately, any Signature Package subscriber can get two free months of Peacock's "Movies Extra Pack + Peacock" bundle, worth $19.98, which reverts to roughly $9.99 a month unless cancelled. The two promotions can be combined for over $200 in total savings, and DIRECTV is also offering $25 to $40 off the first month of any Signature Package.