Disney queue chaos hits Oxford Street for launch of new Lorcana card game: Flagship store is forced to close after being overwhelmed by fans waiting in line for 15 HOURS
Disney's flagship store on Oxford Street was forced to close after being overwhelmed by fans queuing to get their hands on the latest release of the Lorcana trading card game. Crowds reportedly began forming in the queue up to 15 hours before the store opened, creating scenes of chaos on one of London's busiest shopping streets and prompting the retailer to shut its doors to manage the situation.
The disruption highlights the intense popularity of Lorcana, Disney's collectible card game, which has drawn large and dedicated followings similar to other trading card phenomena such as Pokémon. The scale of the queue, stretching across Oxford Street for many hours ahead of the launch, appears to have gone beyond what staff could safely manage, leading to the flagship store's temporary closure.
- Disney's Oxford Street store shut after Lorcana card launch chaos
- Fans queued for up to 15 hours to buy new cards
- Crowd size overwhelmed staff, forcing store closure