Disney has confirmed a new content partnership with Dhar Mann Studios, with executives and the creator himself now speaking publicly about the tie-up, as the entertainment giant deepens its push into creator-led programming. Under the deal, Dhar Mann — known for his short-form moral drama videos — will produce 20 episodes of original content for Disney, though it is not yet clear whether these will take the form of vertical videos or another format. Disney's marketing chief Asad Ayaz and Disney Entertainment Television chairman Debra O'Connell praised Mann's "distinctive voice" and global following, while Mann said the collaboration felt personally significant given he grew up on Disney stories.

The agreement is part of Disney's broader strategy to turn Disney+ into what it calls "a comprehensive membership ecosystem", following its Hulu integration, the March launch of short-form video feature Verts, and a recent deal with TikTok allowing Disney fan videos to appear on both platforms. Dhar Mann has around 170 million followers worldwide and attracts nearly 300 million views weekly across platforms; earlier this year his studio also struck a deal with Fox Entertainment for 40 narrative-driven vertical videos, reflecting growing industry demand for this style of content.