# Does anyone know how to drive this thing?

- URL: https://talkfuse.com/story/does-anyone-know-how-to-drive-this-thing/
- Published: 2026-07-17T22:23:03+00:00
- Updated: 2026-07-17T23:14:22+00:00
- Original publisher: PC Gamer
- Original article: https://www.pcgamer.com/gaming-industry/does-anyone-know-how-to-drive-this-thing/
- Topics: Entertainment, Gaming

## Key points

- Gaming publisher executives are mismanaging an industry they inherited but appear not to understand, squandering resources on failed strategies.
- Sony's Concord live-service game exemplifies the pattern: the company invested hundreds of millions only to shut it down within a week of launch.
- The author questions whether the industry's leadership possesses basic competence in strategic planning and risk management.

## Summary

An opinion piece argues that major video game publishers have taken control of an industry filled with talented professionals and engaged consumers, yet seem fundamentally unprepared to manage it effectively. The author characterises the sector's trajectory as reckless and directionless, comparing it to a runaway vehicle without functioning brakes, driven by executives pursuing infinite profits without a clear strategy.

The article uses Sony's Concord as a primary example of widespread mismanagement. The company invested hundreds of millions of pounds developing a live-service game that was discontinued within its first week, exemplifying what the author sees as a broader pattern of publisher incompetence. The piece suggests that despite decades of industry experience, current leadership lacks fundamental understanding of how to create sustainable, profitable games.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.