Dolly Parton's music streaming numbers surged dramatically following her death on 25 August, as fans turned to her catalogue to celebrate her legacy. Her US on-demand streams rose by 1,143% in the days after she died, according to Luminate data reported by Billboard, briefly making her the most-streamed artist in both the United States and the world.

Between 21-27 August, Parton's music was streamed 116.7 million times in the US, up from 9.4 million the previous week, alongside 48.9 million radio audience impressions and 144,000 downloads. On 26 August, she recorded 54.3 million US streams in a single day, ahead of Drake's 41.9 million, and 79.7 million streams globally. Songs including "Jolene", "I Will Always Love You" and "9 To 5" returned to the Billboard Hot 100, while her estate confirmed plans to continue her legacy through a Nashville hotel and museum, various screen projects, and a global "DollyFest" event in Nashville and London next year.