DoorDash has appointed WME as its entertainment agency of record, marking a deeper push by the food delivery platform into cultural and celebrity-driven marketing. The move reflects a wider trend of brands moving beyond traditional TV adverts to create standalone content in partnership with talent agencies and production companies, as they compete for attention in an increasingly crowded media landscape.

Under the arrangement, WME's Entertainment Marketing & Advisory (EM&A) division will help DoorDash build closer ties with Hollywood and develop entertainment collaborations aimed at engaging audiences. WME already counts brands such as The LEGO Group, Visa, McDonald's and Robert Downey Jr's Happy Coffee among its clients in this space, and executives from both companies described the tie-up as a way to help DoorDash "spark conversation and create culture" as it scales its entertainment strategy.