# Echo Lake Entertainment Hires Tanayri Novoa, Promotes Shiva Kaya

- URL: https://talkfuse.com/story/echo-lake-entertainment-hires-tanayri-novoa-promotes-shiva-kaya/
- Published: 2026-07-21T17:00:00+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/07/echo-lake-entertainment-tanayri-novoa-shiva-kaya-1236998455/
- Topics: Americas, Art, Business, Companies, Culture, Geopolitics, Politics, World

## Key points

- Echo Lake Entertainment hired manager Tanayri Novoa from CAA and promoted coordinator Shiva Kaya to manager
- Both appointments support the company's expansion into digital creator representation and brand partnerships
- Leadership emphasizes commitment to diverse talent and underrepresented voices in entertainment

## Summary

Entertainment management firm Echo Lake has strengthened its leadership by recruiting Tanayri Novoa as manager from talent agency CAA and advancing Shiva Kaya from coordinator to manager. Novoa brings five years of experience in commercial endorsement deals and client strategy, whilst Kaya rises through the ranks within Echo Lake's New York talent division, which represents international actors across film, television, and theatre.

The moves reflect Echo Lake's expansion into digital creator management and strategic brand collaboration. Novoa prioritises supporting creators from marginalised communities, including LGBTQ+ artists and emerging talent from minority backgrounds. Kaya's internal promotion demonstrates the company's commitment to developing its workforce, with leadership crediting her professional instincts and industry relationships as drivers of her advancement.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.