# EMPIRE hires Leesa Brunson-Boland and Bina Fronda as SVPs in New York

- URL: https://talkfuse.com/story/empire-hires-leesa-brunson-boland-and-bina-fronda-as-svps-in-new-york/
- Published: 2026-10-27T17:41:08+00:00
- Updated: 2026-10-27T18:39:20+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/empire-hires-leesa-brunson-boland-and-bina-fronda-as-svps-in-new-york/
- Topics: Music

## Key points

- EMPIRE names two New York-based senior vice-presidents.
- Brunson-Boland will lead A&R Operations.
- Fronda will focus on marketing across genres.

## Summary

EMPIRE has appointed Leesa Brunson-Boland as Senior Vice President of A&R Operations and Bina Fronda as Senior Vice President of Marketing, both in New York. The hires add senior leadership as the independent music company expands its work across genres and territories, strengthening the processes that take artists’ projects from recording to release and audience development.

Brunson-Boland joins from 300 Entertainment, where she led A&R Operations, after nearly two decades at Def Jam; she has worked with artists including Rihanna, Jay-Z and Justin Bieber. Fronda was previously Vice President of Marketing at Ultra Records, working with acts such as Steve Aoki and SOFI TUKKER, and will focus on EMPIRE’s dance, pop and general-market artists. The appointments follow other expansion moves, including a Nordic launch in July 2025 and a recent hire in EMPIRE Publishing.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.