# Enhanced Games owner to acquire 77% of European promoter DEAG in all-stock deal valuing it at $115M

- URL: https://talkfuse.com/story/enhanced-games-owner-to-acquire-77-of-european-promoter-deag-in-all-stock-deal-valuing-it-at-115m/
- Published: 2026-11-06T13:01:09+00:00
- Updated: 2026-11-06T13:24:10+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/enhanced-games-owner-to-acquire-77-of-european-promoter-deag-in-all-stock-deal-valuing-it-at-115m/
- Topics: Business, Europe, Markets, World

## Key points

- Enhanced Group is acquiring about 77% of DEAG.
- The all-stock deal values DEAG at roughly $115 million.
- DEAG stages over 6,000 events annually.

## Summary

Enhanced Group, the owner of the Enhanced Games, has agreed to buy about 77% of German live entertainment and ticketing company DEAG in an all-stock deal. Enhanced says the acquisition would give it a network of promoters, events and ticketing services, and fits its view that people will value shared live experiences more as automation expands.

The deal values all of DEAG’s equity at about $115 million, with Enhanced issuing roughly 11 million shares at $8 each and no cash consideration. DEAG stages more than 6,000 events a year and reported 2025 revenue of €490 million, up around 33%, while forecasting more than €400 million for 2026. Enhanced reported a $61.9 million net loss on $17.7 million in second-quarter revenue; one seller is Apeiron Investment Group, linked to Enhanced’s co-founder and chairman, making the deal a related-party transaction.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.