# Entertainment Hits $332.B To Become World’s Second Most Valuable Sector As Netflix, YouTube & Spotify Fly – Interbrand Report

- URL: https://talkfuse.com/story/entertainment-hits-332-b-to-become-worlds-second-most-valuable-sector-as-netflix-youtube-spotify-fly-interbrand-report/
- Published: 2026-10-28T04:01:00+00:00
- Updated: 2026-10-28T04:48:57+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/10/entertainment-second-most-valuable-interbrand-global-report-1237206126/
- Topics: Entertainment, Film, Music, Trending, TV, Weird & Viral

## Key points

- Entertainment brands reached $332.5 billion in value.
- The sector rose 12.4% to overtake automotive.
- Netflix’s brand value grew 22%.

## Summary

Interbrand’s latest Best Global Brands report values the entertainment sector at $332.5 billion, up 12.4% year on year, making it the world’s second-largest business sector after overtaking automotive. The rise comes amid layoffs and budget cuts in Hollywood, and suggests that entertainment brands are gaining value as they expand their influence beyond content.

Netflix’s brand value increased 22%, which Interbrand links to its moves into live entertainment, sport and advertising. YouTube ranked tenth globally and Instagram seventh; Netflix was 23rd, Disney 23rd, Sony 35th and Spotify 39th. Interbrand says entertainment companies are increasingly shaping consumer behaviour, while its ranking also reflects financial performance, international revenue and long-term profit prospects.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.