# EU cyber security suppliers outpace market growth as buyers seek greater control

- URL: https://talkfuse.com/story/european-tech-buyers-add-digital-sovereignty-to-cyber-shopping-list/
- Published: 2026-11-12T11:31:00+00:00
- Updated: 2026-11-12T11:48:41+00:00
- Original publisher: The Register
- Original article: https://www.theregister.com/security/2026/11/12/european-tech-buyers-add-digital-sovereignty-to-cyber-shopping-list/5309216
- Topics: Cybersecurity, Europe, Space, Technology, World

## Key points

- EU cybersecurity sales rose 35 per cent in two years.
- EU vendors now hold 15 per cent of tracked sales.
- Regulation and data control are shaping buyers’ choices.

## Summary

European organisations are buying cybersecurity products from EU headquartered suppliers more quickly than the market is growing, as they look to reduce reliance on US technology and gain more control over sensitive data. The shift matters because digital sovereignty is increasingly influencing purchasing decisions, alongside regulatory requirements and concerns about where data is stored and who can access it.

Distributor sales in EMEA of cybersecurity products from EU headquartered vendors rose 35 per cent in the two years to the third quarter of 2026, compared with 10 per cent growth across the market and 8 per cent for US run firms. EU suppliers reached 15 per cent of tracked sales by value, while US firms still held 62 per cent. EU vendors led in security awareness training, vulnerability management, and SIEM and log management, while US firms remained ahead in identity and access management and cloud security.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.