# “Everyone wants immediate gratification” – Project Zeta studio on making a new action-focused MOBA without all the fluff

- URL: https://talkfuse.com/story/everyone-wants-immediate-gratification-project-zeta-studio-on-making-a-new-action-focused-moba-without-all-the-fluff/
- Published: 2026-09-10T14:04:07+00:00
- Updated: 2026-09-10T20:15:55+00:00
- Original publisher: Eurogamer
- Original article: https://www.eurogamer.net/project-zeta-preview-immediate-gratification-gamescom
- Topics: Gaming

## Key points

- Krafton-published MOBA Project Zeta ditches lanes for constant team clashes
- CEO Kim wants immediate gratification over MOBAs' traditional slow pacing
- Winning teams get instant revives and reset cooldowns to stop ambush tactics

## Summary

Nirvanana's Project Zeta preview has expanded on the reasoning behind the game's fast-paced design, with CEO Namseok Kim citing lessons from the studio's earlier, unreleased "battle royale MOBA," where the survival-focused endgame undercut the constant action he wants Project Zeta to deliver. Unlike that prior project, Project Zeta is built entirely around encouraging near-constant PvP clashes rather than letting play drift towards caution or attrition, addressing what Kim sees as genre-wide stagnation that leaves newer, faster-attention-span audiences unsatisfied.

The game replaces traditional lanes with four teams of four sharing a single maze-like map, fighting NPC bosses for experience and "prisms" that must be secured and then cashed in at a central point, with intensity escalating through phases across each 12-minute match. Central to this is the elimination of "third-partying," where a fresh team ambushes two sides already weakened by a fight: in Project Zeta, a team that wins a clash immediately revives fallen allies and has all skill cooldowns reset, meaning would-be opportunists instead face a fully refreshed squad.

## Coverage

- [Eurogamer: “Everyone wants immediate gratification” – Project Zeta studio on making a new action-focused MOBA without all the fluff](https://www.eurogamer.net/project-zeta-preview-immediate-gratification-gamescom)
- [IGN: The Developers of Upcoming 'Espresso MOBA' Project Zeta Want It to Feel Like a Formula 1 Race](https://www.ign.com/articles/the-developers-of-upcoming-espresso-moba-project-zeta-want-it-to-feel-like-a-formula-1-race)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.