# Ex-Vice Exec’s New Media Company Signs With CAA (Exclusive)

- URL: https://talkfuse.com/story/ex-vice-execs-new-media-company-signs-with-caa-exclusive/
- Published: 2026-10-26T20:35:27+00:00
- Updated: 2026-10-26T21:27:00+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/business-news/ai-focused-digital-creator-caa-1236740277/
- Topics: Business, Companies

## Key points

- CAA will represent Soon as it expands beyond online video.
- The company plans documentaries on AI and other technology topics.
- A proprietary data platform is also in development.

## Summary

Soon, a new media company founded by former Vice and Red Bull executive Patrick McGuire and Intercom co-founder Eoghan McCabe, has signed with CAA for representation. The agency will help the company expand from online video into live events, film and television, particularly documentaries and unscripted programmes.

Soon aims to offer curious, accessible coverage of technology amid polarised debate about AI’s benefits and risks. Its first documentary followed Rainmaker, a weather-modification company, using drones to seed clouds; planned subjects include data centres, bot farms and AI’s effects on creativity.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.