# Facebook Is Testing If People Want to Swap Their Feed For “Immersive Video”

- URL: https://talkfuse.com/story/facebook-is-testing-if-people-want-to-swap-their-feed-for-immersive-video/
- Published: 2026-07-24T13:48:13+00:00
- Updated: 2026-07-24T14:07:10+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/digital/facebook-testing-immersive-video-home-page-app-1236655831/
- Topics: Software, Technology

## Key points

- Facebook will test opening its app with immersive video.
- Users can opt out and retain access to the classic feed.
- Meta says Reels generates over $50 billion annually.

## Summary

Facebook will test a video-first version of its app, opening directly into a full-screen “immersive video” player rather than the traditional news feed. The move reflects Meta’s push to capture more viewing time and advertising revenue as short-form video increasingly drives online conversations, communities and commerce.

The trial will begin in selected international markets during 2026, with a possible US rollout in 2027. Users will be able to opt out, while the classic feed remains available as a tab; Meta says Reels is now a $50 billion annual run-rate business and generates more advertising revenue than YouTube.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.