Facebook has officially launched its standalone Creator Studio app for iOS, giving creators AI-powered advice and community-management tools. The move matters because Meta is seeking to keep creators active on Facebook amid competition from TikTok and YouTube, while making performance insights easier to use.

The built-in AI assistant offers recommendations based on a creator’s content, audience engagement and goals, and can answer questions about posting times or comment sentiment. Other features include an AI tool that highlights important comments and drafts replies in the creator’s tone, subject to approval, plus a daily priorities feed; the app is available to all creators in the US and Canada.