# Fashion brand accused of using AI to alter models’ bodies — and is called out by vocal online critics

- URL: https://talkfuse.com/story/fashion-brand-accused-of-using-ai-to-alter-models-bodies-and-is-called-out-by-vocal-online-critics/
- Published: 2026-11-04T19:55:31+00:00
- Updated: 2026-11-04T20:50:04+00:00
- Original publisher: New York Post (publisher lean: Right)
- Original article: https://nypost.com/2026/11/04/tech/aurela-hoxha-accused-of-using-ai-to-alter-models-bodies/
- Topics: AI, Culture, Fashion, Technology, Trending, Weird & Viral, World

## Key points

- Aurela Hoxha faces allegations of digitally altering models’ bodies.
- A critic’s video about the footage has passed 1.2 million views.
- An expert says the edits are unconfirmed and may mislead viewers.

## Summary

Fashion label Aurela Hoxha is facing online criticism over allegations that digital effects were used to make models’ legs appear longer and waists smaller in promotional videos. A fitness coach says the edits could reinforce unrealistic body expectations and has urged the brand to remove the footage, apologise and take responsibility.

The coach’s video has attracted more than 1.2 million views, with viewers describing the models’ appearances as distorted. AI and legal expert Dr Armin Ashenberg said a body shape appears to change at one point, but he could not confirm AI was used; he warned that advanced editing can be difficult to spot and may mislead shoppers about how clothes fit. The brand had been contacted for comment.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.