Apple TV has released the first preview for "Brothers," a new limited series reuniting "True Detective" stars Woody Harrelson and Matthew McConaughey. The pairing has generated buzz partly due to a long-running online joke suggesting the two actors, who share a striking resemblance, might secretly be related, and the show appears to be embracing that association rather than shying away from it.

Unlike their previous collaboration on the gritty HBO crime drama, "Brothers" is being pitched as a lighter, comedic and heartwarming project, marking a tonal departure for the pair. The preview, released on Tuesday, has already drawn comparisons online to "True Detective" and the film "Step Brothers." The series is set to premiere on Apple TV on 23 September.