# Ford launches a ‘privacy promise’ and explains how and why it uses customer data

- URL: https://talkfuse.com/story/ford-launches-a-privacy-promise-and-explains-how-and-why-it-uses-customer-data/
- Published: 2026-11-02T11:00:00+00:00
- Updated: 2026-11-02T11:38:18+00:00
- Original publisher: TechCrunch
- Original article: https://techcrunch.com/2026/11/02/ford-launches-a-privacy-promise-and-explains-how-and-why-it-uses-a-customers-data/
- Topics: Business, Companies

## Key points

- Ford has published a promise on vehicle data privacy.
- A new website explains data use and customer controls.
- Turning off data sharing can disable connected features.

## Summary

Ford has introduced a public “privacy promise” and a website explaining how it collects and uses vehicle data, and how customers can adjust sharing settings. The move comes as cars gain more connected features and Ford prepares a new generation of vehicles; the company says it wants customers to understand their choices and trust its data practices.

A survey cited in the article found that only 14% of US customers fully understand what data their vehicles collect, while 91% of 1,000 consumers said privacy was a key consideration. Ford says customers can opt in or out of some data sharing, but disabling connected services can also remove features such as real-time navigation. The issue has drawn attention after General Motors faced Federal Trade Commission action and agreed to a $220 million settlement with 36 states.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.