# Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350

- URL: https://talkfuse.com/story/fords-first-ultra-cheap-ev-is-called-fathom-a-full-featured-truck-for-28350/
- Published: 2026-08-06T16:32:13+00:00
- Updated: 2026-08-08T07:14:43+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/transportation/975977/ford-fathom-universal-ev-platform-logo-price
- Topics: Software

## Key points

- Ford’s Fathom electric truck will start at $28,350.
- It offers modern features absent from cheaper rival Slate.
- Deliveries are expected before the end of 2027.

## Summary

Ford has unveiled the Fathom, a midsize electric truck priced from $28,350, marking the first vehicle on its new Universal Electric Vehicle platform. It matters because Ford is attempting to make a practical, fully equipped EV affordable after previous electric models, including the F-150 Lightning, struggled with demand and generated substantial losses.

Unlike the more basic $24,950 Slate Truck, the Fathom will include a large touchscreen with Apple Maps, Android Auto and Apple CarPlay, power features, a front boot and an open rear bed. Ford says parallel assembly lines and simpler construction will reduce costs; production is due to begin in Louisville next year, with deliveries expected before the end of 2027 and pre-orders opening early next year.

## Coverage

- [The Verge: Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350](https://www.theverge.com/transportation/975977/ford-fathom-universal-ev-platform-logo-price)
- [TechCrunch: Ford’s new electric truck, ‘Fathom’, starts at $28,350](https://techcrunch.com/2026/08/06/fords-new-electric-truck-fathom-starts-at-28350/)

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.