Director Eli Roth's new horror-comedy film "Ice Cream Man" will be released internationally on 7 August, roughly three weeks from now. It is the first film to launch under The Horror Section Banner, a media company Roth founded in March 2025 to build a library of horror content across film, television, games and podcasts.

The film stars Ari Millen as an ice cream vendor who secretly infects children in a suburban town with treats that turn them into homicidal monsters, with a supporting cast including Benjamin Byron Davis, Sarah Abbott, Charlie Zeltzer and Karen Cliche. It runs for 86 minutes and blends extreme gore with dark comedy, a tone Roth has previously used in films such as "Thanksgiving." The film is a standalone story unrelated to earlier works of the same name, including a 1995 slasher and a 2024 biographical short.