# Former Hello Sunshine and AGC Studios Execs Wifreddy Chiang and Anant Tamirisa Launch Baseline Media

- URL: https://talkfuse.com/story/former-hello-sunshine-and-agc-studios-execs-wifreddy-chiang-and-anant-tamirisa-launch-baseline-media/
- Published: 2026-11-09T17:15:00+00:00
- Updated: 2026-11-09T20:55:19+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/global/wifreddy-chiang-anant-tamirisa-baseline-media-1236942400/
- Topics: Americas, Entertainment, Film, World

## Key points

- Former Hello Sunshine and AGC executives launch Baseline Media.
- The firm will advise independent film and television businesses.
- Its founders have handled nearly $2 billion in transactions.

## Summary

Former Hello Sunshine and AGC Studios executives Wifreddy Chiang and Anant Tamirisa have launched Baseline Media, an advisory firm offering independent film and television businesses finance, operations and business affairs expertise. They aim to give smaller companies coordinated support often found inside major studios, helping them finance projects and build sustainable operations.

The founders say they have structured and closed nearly $2 billion in film and television transactions. Baseline’s launch clients include Brookstreet Pictures, Felix Culpa, Kaplan Morrison, Ketchup Entertainment and Wieden+Kennedy; project engagements include AGC Studios’ “The Journeyman”, “They Follow” and “Homewrecker”. The firm says it combines services that independent producers often source from separate lawyers, accountants and financial advisers.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.