Most Valuable Promotions (MVP), the boxing outfit co-founded by influencer-turned-fighter Jake Paul, marks its fifth anniversary this weekend having transformed from a novelty promoter of celebrity bouts into what many now regard as the leading force in women's boxing. Once dismissed for staging mismatched spectacles such as Paul's fights against Tyron Woodley and an ageing Mike Tyson, MVP's anniversary card instead showcases elite female talent, suggesting the promotion's future lies less in gimmick fights and more in serious sporting competition. This shift matters because it reflects a broader change in how women's boxing is valued and marketed at the highest level.

The five-year anniversary show in Birmingham is headlined by Mikaela Mayer against Chantelle Cameron for the unified WBA, WBC and WBO light-middleweight titles, with Caroline Dubois defending her WBC and WBO lightweight belts against Amelia Moore in support. Both Dubois and Cameron, who joined MVP after spells with Queensberry and Matchroom respectively, credited the promotion with elevating their careers, securing world title shots and high-profile fights, including Cameron's bout at Madison Square Garden. MVP's roster also includes Terri Harper, Amanda Serrano, Alycia Baumgardner and Ellie Scotney, with fighters pointing to Paul's influencer-honed promotional instincts as key to boosting the sport's visibility and respect.