# From Sobremesa to Something New, Walmart Celebrates Latino Flavor at Billboard Latin Music Week 

- URL: https://talkfuse.com/story/from-sobremesa-to-something-new-walmart-celebrates-latino-flavor-at-billboard-latin-music-week/
- Published: 2026-10-30T17:45:38+00:00
- Updated: 2026-10-30T19:05:13+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/music/features/walmart-celebrates-latino-flavor-at-billboard-latin-music-week-2026-1236371106/
- Topics: Art, Culture, Entertainment, Food, Music

## Key points

- Walmart spotlighted Latino food culture at Billboard Latin Music Week.
- Zhamira shared a family meal in a campaign about sobremesa.
- A new Cubano paired Great Value spices with guava hot sauce.

## Summary

Walmart used Billboard Latin Music Week to highlight the changing nature of Latino food culture, bringing family traditions, Latino-founded businesses and new takes on familiar dishes into the event. The activities connected food with music and community, while showing how recipes and cultural practices can evolve as people make them their own.

Singer Zhamira joined a panel and appeared in a Walmart campaign sharing a family meal with her parents in Miami. Attendees sampled La Monarca wedding cookies with Café Olé coffee, while Miami restaurant Sanguich served a Cubano seasoned with Great Value spices and paired with Pisqueya guava hot sauce. The food events led into the week’s En Vivo concert, with creators ChefBruja, MadebySillo and MikaBites also taking part.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.