# Gears of War: E-Day Reportedly Cost $500 Million to Make, Amid Claims It Has Sold Just 400,000 Copies

- URL: https://talkfuse.com/story/gears-of-war-e-day-reportedly-cost-500-million-to-make-amid-claims-it-has-sold-just-400000-copies/
- Published: 2026-10-30T18:23:59+00:00
- Updated: 2026-11-07T00:50:44+00:00
- Original publisher: IGN
- Original article: https://www.ign.com/articles/gears-of-war-e-day-reportedly-cost-500-million-to-make-amid-claims-it-has-sold-just-400000-copies
- Topics: Gaming

## Key points

- E-Day reportedly cost $500 million to develop.
- Sales estimates put it just over 400,000 copies.
- Game Pass impact may affect the commercial picture.

## Summary

Gears of War: E-Day reportedly cost about $500 million to develop, while estimates put sales at just over 400,000 copies. The gap has raised questions about whether the Xbox and PC release can earn back its cost, and what the figures mean for Microsoft and the franchise.

The reported budget, first published by Kotaku and later described as accurate by Bloomberg reporter Jason Schreier, excludes marketing. E-Day launched on Xbox Series X and S and PC, including day one access through Game Pass. An earlier estimate put sales at 311,000 copies and revenue at $42.1 million across Steam and Xbox; the article also notes that Game Pass subscriptions may have risen after launch, while staff at developer The Coalition have reportedly worried about further cuts.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.