# ‘Godzilla,’ Record Anime Boom and a Global Co-Production Hunt: Takeaways From the Tokyo Film Festival and Market

- URL: https://talkfuse.com/story/godzilla-record-anime-boom-and-a-global-co-production-hunt-takeaways-from-the-tokyo-film-festival-and-market/
- Published: 2026-11-05T12:59:07+00:00
- Updated: 2026-11-05T13:39:28+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/markets-festivals/godzilla-record-anime-boom-tokyo-film-festival-market-takeaways-1236939981/
- Topics: Asia, Entertainment, Film, Government, Politics, World

## Key points

- Global anime spending hit ¥4.45 trillion in 2025.
- Overseas revenue made up 57.1% of the total.
- Japan is pursuing ¥20 trillion in content exports by 2033.

## Summary

Japanese anime spending worldwide reached a record ¥4.45 trillion ($28.2 billion) in 2025, as the Tokyo Film Festival and TIFFCOM focused on how Japan can expand global sales and retain ownership of its intellectual property. The figures and market activity come as the government pursues ¥20 trillion in overseas content sales by 2033.

Domestic anime spending rose 14.1% to ¥1.91 trillion, while overseas revenue increased 17.2% to ¥2.54 trillion, or 57.1% of the total; studio revenue also set a record at ¥505.5 billion. TIFFCOM reported 1,425 registered buyers, up 13%, including 814 from overseas, and announced a second Japan IP Market in Cannes for May 2027. The article also describes plans for a new national anime awards ceremony in 2027 and efforts to attract international partners and investment.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.