Good Good Golf faced backlash over a Callaway advertisement depicting co-founder Garrett Clark shoving a woman to protect a golf driver. The advert was removed and Clark apologised, saying it was an unsuccessful skit inspired by a horror film rather than an endorsement of violence; the article argues that the subsequent commercial response was disproportionate.

Several retailers removed Good Good products, Golf Channel cancelled a related reality series, and the company withdrew as title sponsor of a PGA Tour event in Austin. Callaway ended its partnership and said violence against women must never be trivialised, while Good Good’s chief executive alleged Callaway had approved the advert before distancing itself; the article criticises the differing treatment of the two companies.