Google has introduced Creator Suite for the Pixel 11, a set of camera and editing tools aimed at aspiring influencers and people producing social media content from their phones. The move matters because Google sees the expanding creator economy as a potential route to improving Pixel’s market share, particularly among users who need quicker, simpler ways to record and publish regularly.

The suite includes a teleprompter, vocal enhancement, external microphone-level controls and frame guides tailored to social media layouts. Google says the features are intended for the large group of smaller creators, many of whom publish daily or weekly alongside full-time jobs and lack the teams and resources available to major influencers; it has previously promoted Pixels through creator partnerships such as with podcaster Alex Cooper.