# Google says Asian advertisers spending less off due to Europe’s customs changes

- URL: https://talkfuse.com/story/google-says-asian-advertisers-spending-less-off-due-to-europes-customs-changes/
- Published: 2026-11-02T01:02:26+00:00
- Updated: 2026-11-02T05:08:22+00:00
- Original publisher: The Register
- Original article: https://www.theregister.com/legal/2026/11/02/google-says-asian-advertisers-spending-less-off-due-to-europes-customs-changes/5306860
- Topics: Asia, Cybersecurity, Europe, Technology, World

## Key points

- Google links slower ad growth to EU customs changes.
- The EU introduced a €3 duty on low-value imports.
- Chinese e-tailers are a significant source of ad revenue.

## Summary

Google said some advertisers in Asia are buying fewer ads after the European Union changed its customs rules for low-value imports. The comment points to how trade policy can affect advertising revenue, particularly for platforms that rely on retailers selling inexpensive goods into Europe.

The EU has introduced a temporary €3 customs duty on each shipment worth under €150 from outside the bloc, ending the previous exemption. Nearly 5.9 billion low-value items were shipped to the EU in 2025, many from Chinese retailers such as Temu, Shein and Alibaba; these businesses are estimated to provide about 10 per cent of Google and Meta’s advertising revenue.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.