Google TV has expanded its free, ad-supported Freeplay offering with 10,000 additional films and television programmes. The move strengthens Google TV’s position in the increasingly competitive market for free streaming services, as viewers seek lower-cost alternatives amid subscription price rises and the wider use of advertising-supported plans.

The article places the development within the broader shift in streaming, from Netflix’s early video-on-demand model to a crowded market including Amazon Prime Video, Disney+, HBO Max and Peacock. As subscriber growth slows, platforms are increasingly introducing adverts, bundles and free services such as Pluto TV and Roku TV; Google TV’s larger catalogue is presented as another accessible option for audiences.